Scott Pilgrim

Scott Pilgrim (2010)

Universal Pictures

Do you like to rock? For the Universal Pictures film Scott Pilgrim vs. The World, Watson/DG created a buzz-building avatar feature for fans of the film and comic book series. Existing as both a Facebook application and standalone web feature, all illustrations for the Scott Pilgrim Mega Avatar Generator were developed and designed by our in-house team.

Pairing the classic, video game graphics of the movie with the iconic, manga-inspired aesthetic of the graphic novel, users created cartoon representations of themselves and others. The resulting avatars could be downloaded as wallpapers and AIM icons, easily shared across social networks.

The popularity of this feature was overwhelming. Within hours of its launch, tens of thousands had added their personalized avatars to our online gallery. Millions of unique avatars have since been created worldwide: a viral success of epic proportions.



+ Gold

Key Art Awards

+ Bronze

Davey Awards



First Showing

"The creator allows you to assign your avatar a name and age along with a social labels like, 'The Competitive Asshole' or 'The Annoying Hot Girl.' No matter what you choose, your 'rating' is always awesome."

Comics Alliance

"Scott Pilgrim Vs. the World Avatar Creator could be your finest half-hour."


"Yes, it's a tool to help market an epic of epic epicness. Yes, everyone's already doing it. And, no, you cannot resist. Because it is, actually, pretty cool."

Geek O System

"Scott Pilgrim-ize Yourself with Epic Avatar Creator: Want to take on the world just like Scott Pilgrim? Well now you can at least look like you could with the Scott Pilgrim Avatar Creator."


"Well, you're gonna hear about it a lot soon, especially if you're Facebook friends with a hip young girl who rotates her hair colors! 'Cause she's gonna make avatars for all her friends on the Scott Pilgrim Avatar Creator."

Geek Sugar

"Download of the Day: Scott Pilgrim Avatar Creator: You saw the trailer, now turn yourself into a Scott Pilgrim character with the Scott Pilgrim Avatar Creator for Mac or PC."

Costume Pop

"The Scott Pilgrim Avatar Creator lets you add accessories like a guitar, a flaming sword, spiked cuffs, headphones and other crazy stuff to make your Scott Pilgrim styled avatar even more epic."


"Ever wonder what you'd look like as a character from Bryan Lee O'Malley's Scott Pilgrim series? Probably much better than you do in real life, if my picture from the Scott Pilgrim Avatar Creator is any indication."