Me Earl and the Dying Girl

Me Earl and the Dying Girl (2015)

Fox Searchlight

Me and Earl and the Dying Girl follows Greg Gaines through his senior year of high school, as he befriends a girl with cancer and discovers what friendship can mean in the most dire of situations. The film is a heartfelt and unique look at the complications of adolescence, the uncertainty of the future, and the immeasurable value of those who support us.

The social campaign emulates the film's honest, endearing and sarcastic tone, allowing the main character, Greg, to guide users through the Me and Earl social experience much the way he guides audiences through the actual film. The official Tumblr site houses a wide variety of creative content including film GIFs and stylized stills, as well as original illustrations, animations and video clips that illuminate some of the film's most relatable concepts and subject matter.

Me and Earl and the Dying Girl is an original, highly accessible film that resonates with audiences in uniquely familiar ways. With an engaging mix of custom illustrations, GIFs, video content and promotional posts (i.e. character intros, countdowns, reviews), the campaign elevates the film on all levels. Charming, sincere and profound, it is the film's perfect digital counterpart.