Black Snake Moan

Black Snake Moan (2007)

Paramount Vantage

The poster for Black Snake Moan is an eye-grabbing, iconic evocation of the pulp novel covers, with a hint of a comic book cover too smutty for Marvel to ever publish. The site had to match the tone of the poster campaign - lurid, sweaty and dirty (in both senses of the word).

In addition to capturing the tawdry tone, the site needed to highlight the film's powerful soundtrack, and reach out to the younger demographic that made Craig Brewer's previous film Hustle & Flow, a hit, while hinting at the movie's depth, soulfulness, and sweetness.

We created a section called Mess Around, featuring an "Are You a Nymph?" quiz, and a guitar simulator that lets visitors create and share their own blues song via e-mail and MySpace. A separate experience section was also created to show visitors what the movie had to offer beyond Christina Ricci chained up in her underwear.