Beauty & the Beast 360

Beauty & the Beast 360 (2017)

Disney

In the immortal words of Lumiere, "When the moment is right, confess your love." This illuminating insight lead to a revolutionary experience where people could send 360° messages to the ones they love.

The social campaign was about transformation and modernizing a tale as old as time. We challenged followers to look beyond appearances, as we featured moments and characters beloved by generations of fans.

Awards

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