For Fox Searchlight's adaptation of Chuck Palahniuk's Choke, WATSON/DG needed to create a site that, like the book and the movie, mixed highbrow and lowbrow, the sacred and the profane. The site needed to give you the sensation of stumbling upon a beautiful painting in a seedy strip club bathroom. The site's surreal touches place you inside the mind of the conflicted, sex-obsessed lead character (played by Sam Rockwell).

WATSON/DG faced an epic task for Tropic Thunder, creating more than a dozen different sites that expand on the movie's universe – including official sites for the characters' other movies and the characters' own personal sites, along with sites for a plastic surgery center, a wildlife rescue foundation, a special effects company and a documentary filmmaker's blog. Each site needed to be real enough to sell the joke successfully. This involved creating a serious site for the awards season drama "Satan's Alley" and a crass one for "The Fatties Fart 2".

WATSON/DG designed a series of mordantly funny posters with AMV/BBDO for British apparel company, Hen Shoes.

For the website for Paramount Pictures' The Ruins, WATSON/DG designed an immersive, exploratory experience, dropping visitors in the jungle along with the main characters. The site makes heavy use of sound and texture. Two special features were created. One is a virtual passport where visitors can upload their own photo and have it become infected by the evil of The Ruins. The other is a Travel Advisory, an intricately designed look at the world's most dangerous places featuring original editorial content researched and written by WATSON/DG.

For the release of The Love Guru by Paramount Pictures, WATSON/DG designed a special site with original visuals where lead character Guru Pitka shares his teachings in different video segments. These video segments are punctuated with overlayed animations designed and created by WATSON/DG.

Multiple article illustrations have been created by WATSON/DG for PLANET°, a global culture and lifestyle magazine.

Synergy was a key goal for the site for Universal Pictures' Baby Mama. A widget was created in conjunction with NBC/Universal partner iVillage. The site also features numerous clips from NBC/Universal partner Hulu of previous performances by stars Tina Fey and Amy Poehler. WATSON/DG built a content management system to allow daily updating of user-generated content and polls and trivia written by WATSON/DG. In terms of design, the site needed to convey the movie's bright, pop tone, which led to the use of vivid pre-school colors and extensive video interstitials.

Having worked previously on the site for The Royal Tenenbaums,  WATSON/DG knew the challenge of creating a site for a Wes Anderson film, a director meticulous in his use of color and composition. The site couldn't be too precious or whimsical. It needed to be just right. A main element of the site is a Flash exploration that let visitors move from compartment to compartment of a speeding train, discovering video clips and other content. This exploration matches the site's overall collage look.

In Son of Rambow, a group of juvenile filmmakers in the 1980s craft their own rendering of the iconic Sylvester Stallone character. WATSON/DG crafted a site that plays off the movie's time period and its junior videographers' necessarily hand-crafted aesthetic.

Paramount Pictures' vérité monster movie, Cloverfield, was shrouded in mystery prior to its release. When the teaser trailer was released in the summer of 2007, even its title was kept a secret. WATSON/DG helped to deepen the mystery by creating three viral sites for the film. A site was created for Slusho!, a fictional Japanese beverage. This J-culture influenced, engagingly animated site includes original designs and illustrations created by WATSON/DG representing Slusho!'s six flavor mascots. The other two sites are an official site for the fictional technology corporation, Tagurato, and T.I.D.O. Wave, a blog exposing the questionable practices of the Tagurato Corporation.

WATSON/DG created two games for Paramount Pictures' action thriller, NEXT. The games are themed to the lead character's ability to see into the future. ESP Test challenges players with a visually dynamic version of the test immortalized in the opening scenes of Ghostbusters. Nuclear Threat puts players in Nicolas Cage's shoes in this maze game. The player has to rescue Cage's love interest before time runs out. The twist is players can turn back time and restore the clock by returning to the center of the maze.

The poster for Black Snake Moan is an eye-grabbing, iconic evocation of the covers of pulp novels, with a hint of a comic book cover too smutty for Marvel to ever publish. The site had to match the tone of the poster campaign - lurid, sweaty and dirty (in both senses of the word). Apart from capturing the tawdry tone, the site also needed to highlight the film's powerful soundtrack, reach out to the younger demographic that made Craig Brewer's previous film, Hustle & Flow, a hit and hint at the movie's depth - its soulfulness and its sweetness. A section called Mess Around was created, featuring an "Are You a Nymph?" quiz and a guitar simulator that let visitors create and share (via e-mail and MySpace) their own blues song. A separate EXPERIENCE section of the site was also created to show visitors what the movie had to offer beyond Christina Ricci chained up in her underwear.

WATSON/DG in conjunction with Brand New School created storyboards for a commercial campaign by Pinky, a leading Japanese fashion magazine.

WATSON/DG illustrated a print campaign with Saatchi & Saatchi for British Airways, connecting a 1960's Mod style with a modern sensibility.

WATSON/DG created MySpace destinations for Iron Man, Cloverfield and How She Move, designing site skins and organizing and creating original content to maximize what can be done with the MySpace interface.

Click on the links below to view samples of media campaigns created by WATSON/DG.